SHANGHAI, May 13th, 2025 —FREYWILLE, the iconic Austrian enamel art jewelry brand, today announced a strategic partnership with TreasureCare, the watch and jewelry after-sales repair and maintenance service center under Melchers Group, appointing TreasureCare as its exclusive authorized repair services provider for jewelry and watches in the Chinese mainland. This collaboration marks a significant milestone for TreasureCare's workshop in the jewelry repair sector, as FREYWILLE becomes the first exclusive jewelry repair brand to officially partner with TreasureCare, a testament to the latter's recognized professional expertise.
Since its founding in Vienna, Austria, in1951, FREYWILLE has been dedicated to merging enamel art with jewelry craftsmanship. Drawing inspiration from masterpieces of renowned artists, the brand creates wearable artworks through over 100 handcrafted processes, intertwining enamel, diamonds, and 18K gold. At the signing ceremony, Ms. Jiang Xiaolin, Country Manager China, FREYWILLE, stated, “We are thrilled tocollaborate with TreasureCare. In the Chinese market, our goal is not only to offer Viennese art jewelry but also to ensure every FREYWILLE piece receives professional and attentive after-sales care. TreasureCare's outstanding reputation in watch and jewelry repair, combined with its advanced workshop
facilities and expert team, convinces us this will be a win-win partnership. We look forward to delivering a more completed and premium brand experience to our clients in China through TreasureCare's services.”
Founded by Melchers Group in collaborationwith Swiss firm SAVinsight, TreasureCare Watch & Jewelry Service Center has
established itself as an official authorized partner for multiple international high-end watch brands, thanks to its technical excellence and premium services. Mr. Stefan Woditsch, Director of TreasureCare, expressed excitement about the partnership: “Being named FREYWILLE's exclusive repair provider in China it is a great honor and a strong validation of our service offering. We will leverage our workshop's technical strengths and European-standard repair processes to strictly adhere to FREYWILLE's brand standards, ensuring every piece receives the highest-quality treatment—living up to the trust of both FREYWILLE and its consumers.”
Looking ahead, as China's consumer marketcontinues to upgrade, demand for after-sales repair services for luxury jewelry
and watches is rising. TreasureCare will leverage FREYWILLE's brand influence to expand its jewelry repair business and increase market share, while FREYWILLE will meet the after-sales needs of the Chinese customers more effectively through TreasureCare's specialized services, enhancing customer loyalty and reassuring consumption experience in the Chinese market, ensuring every FREYWILLE piece shines brilliantly with each wear.
About TreasureCare
TreasureCare is an independent watch and jewelry service provider established by the Melchers Group and SAVinsight. As an integral part of the international network of certified service centers accredited by SAVinsight, the TreasureCare Service
Center is committed to upholding the standards of the Swiss watchmaking industry. Its state-of-the-art infrastructure and equipment are meticulously aligned with the norms of Swiss watchmaking, ensuring unparalleled precision and quality. The service center is equipped with the latest digital platform for internal control, developed by SAVinsight. The advanced technology is enhanced by a well-designed workshop layout, featuring distinct functional areas that optimize efficiency and enhance service quality. TreasureCare is recognized as a trusted partner for multiple renowned international watch brands.
Melchers is a privatelyowned, German-based global service provider, with its roots in trading. Established in Germany in 1806 and subsidiaries in China as of 1866, Melchers encompasses deep understanding of a wide range of trades and services.
About FREYWILLE
FREYWILLE, an enamel art jewelry brand hailing fromVienna, has always been deeply committed to the jewelry field with the philosophy of "Art is Life." The brand was founded by the artist Michaela Frey. Under the leadership of Dr. Friedrich Wille and his wife, the current team integrates humanistic philosophy and the classic aesthetics of master painters into the fire enamel craftsmanship. From the passionate brushstrokes of Van Gogh, the poetic play of light and shadow by Monet, to the golden mystery of Gustav Klimt, each collection reinterprets the classics of art history through research-based creation. It draws inspiration from the places where the masters created. In its workshop, every detail is meticulously crafted by hand, just like in artistic creation, ensuring that each piece of jewelry becomes a wearable "miniature art replica." In addition to its signature jewelry, the brand extends the enamel aesthetics to writing instruments, watches, and silk products. Through a cross-media artistic language, it enables the innovative spirit of Vienna to engage in a dialogue with contemporary design, making it a "moving art history" collected by art lovers worldwide.
Media Contact
TreasureCare
Stefan Woditsch
+86 21 6352 8848
Stefan.Woditsch@melchers.com.cn