The 18th YAOK Gala Ceremony & 2025 ChinaLuxury Industry Annual Awards Ceremony, hosted by YAOK Institute, recently conducted in Shanghai. TreasureCare – the high-end watch and jewelry service center established by Melchers Group and SAVinsight – was awarded the "Best High-Net-Worth Customer Service Brand in China's Luxury Industry" for its exceptional
service capabilities and industry reputation in serving high-net-worth clients.
Since its establishment, TreasureCare ServiceCenter has specialized in providing peace-of-mind repair and maintenance services for high-end watch and jewelry clients. Leveraging Melchers Group's decades of resources in the luxury industry and SAVinsight's Swiss certification and support, the center has established a professional service system anchored in Swiss standards. To address the needs of China's clients, TreasureCare has pioneered customized service solutions while integrating traditional craftsmanship with digital service ecosystems, achieving dual upgrades in operational efficiency and customer experience.
In its award citation, YAOK Institutehighlighted TreasureCare's core strength as being "rooted in customer needs to enhance the post-purchase value of luxury items." The center not only restores intricate watchmaking and jewelry craftsmanship using original Swiss equipment but also fulfills high-net-worth clients' pursuit of "emotional value" and "exclusive experiences" through premium service environments and transparent process-tracking systems.
Founded in 2008, YAOK Institute focuses onthe high-end consumption field and offers professional research and solutions. As the luxury industry evolves, after-sales services have become a key battleground for brand value extension. This recognition not only validates TreasureCare's achievements but also marks a new starting point for the service center to expand its influence in the premium service arena.